Curriculum

Curriculum

The GLPA academic program covers five major topic areas:

  • Strategy and Planning
  • Field
  • Finance
  • Communications
  • Coordination

Each topic is comprised of in-depth work in three subtopic areas.

Strategy and Planning

The strategy and planning portion of the curriculum is intended to equip fellows with the knowledge and tools necessary for developing overarching strategies and modes of implementation for their campaigns.  The subtopics include:

  • Lay of the Land
  • Plan Writing
  • Coalition Building

Field

The field portion of the curriculum explores the processes for developing and implementing a successful field program.  The subtopics include:

  • Targeting
  • Turf Management
  • ID Reporting

Finance

The finance portion of the program details the day-to-day methods of raising revenue in the campaign environment.  The subtopics include:

  • Financial Planning and Fundraising Tools
  • Call Time, Donor Research, and Compliance
  • Event Planning and Donor Messaging

Communications

Successful campaigns utilize the press and other media to sell voters on a set of ideas about their candidate.  Communications concerns the development and delivery of campaign messaging.  The subtopics include:

  • Earned Media
  • Paid Media
  • Endorsements

Coordination

Campaigns are massive community efforts that require the engagement of different organizations and groups.  Working with other organizations and recruiting volunteers directly are the ways campaigns build their support and firepower.  The subtopics include:

  • Volunteer Outreach
  • Database Management
  • Event Planning and Publicity