The Fellowship consists of the following programs:
- 9-month general program covering over 15 curriculum subtopics;
- Matching academy coaches with academy fellows;
Applicants are required to provide background information, a resume, a list of three references, and a 1-page cover letter describing how they believe the program will help them accomplish their political and professional goals. The Selection Committee, which consists of campaign experts, selects qualified fellows on the basis of experience, work ethic, and ability to learn skills necessary for effective campaign management.
The Great Lakes Political Academy Specialization Program expands on the General Program by adding five sessions focused on a specific department: Field, Finance, Communications, and Data & Analytics. Accepted applicants to the Specialization Program will join existing fellows who have recently completed the General Program. The Specialization Program provides an opportunity for fellows to explore advanced strategies, tactics, and techniques of a campaign department in great depth. Those who complete the program should be prepared to direct a campaign department. The program is free for all accepted fellows. Most sessions take place in Ann Arbor, MI.
All fellows will participate in one of the four concentrations: Field, Finance, Communications, or Data & Analytics:
The Field Concentration is designed to prepare graduating fellows for leadership of a field department on a targeted campaign. The concentration will explore advanced VAN tools; data-driven targeting, volunteer development, volunteer tracking, office logistics, field systems, and GOTV best practices.
The Finance Concentration is designed to prepare graduating fellows for leadership of a finance department on a targeted campaign. The concentration will explore advanced donor research, call-time management, donor prospecting, finance planning, direct mail solicitation, online fundraising, and event planning.
The Communications Concentration is designed to prepare graduating fellows for a role in a communications department for an organization or up-ticket campaign. The concentration will explore advanced earned media, press relations, digital media, message development, media training, crisis control, and message pivoting.
DATA & ANALYTICS
The Data & Analytics Concentration is designed to prepare graduating fellows for a role managing data and targeting for state level races. The concentration will cover targeting concepts, advanced VAN management, research and polling concepts, and utilizing data from research and polling in targeting.